Yes. Vendor storefronts within the Well Planned marketplaces are designed to be publicly viewable and easy to share.
Unlike some closed ESA purchasing systems, the Well Planned marketplace does not require users to be logged in simply to browse approved products and services. This allows vendors to share their storefront links directly with schools, families, and customers to support visibility and growth.
Eligible purchases may be completed using approved program funds where applicable, and customers may also make direct purchases using traditional payment methods. This open structure helps create a more flexible and vendor-friendly marketplace experience.
